Taco Tequila NY

Taco Tequila is a Mexican foodtruck mainly focused on taco selling, located in New York, United States.

The identity design was based on the shape of the meat where the tacos are prepared (in spanish known as el trompo del pastor), and it is used as iconic figure because it is highly visible and a perfect public attraction (also a recognizable form for Mexican people). Gothic-inspired logo is used because of the association with bars and liquor brands (such tequila), so this cultural meaning is used to give the brand a relaxed tone which are expressed in each of their applications.

Nowdays, Taco Tequila has grown and became a Mexican food restaurant based in Connecticut, United States.

2015

Stationery

Menu

Window vinyl

Apron

Paper bag

Tee - back & front

Coaster

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